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glossary:data-broker

Data Broker

Data brokers can collect information about consumers from a variety of public and non-public sources including courthouse records, website cookies and loyalty cards programs.Typically, brokers create profiles of individuals for marketing purposes and sell them to businesses who want to target their advertisements and special offers.

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glossary/data-broker.txt · Last modified: 2020/08/25 16:22 by Sophia Bickhardt

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Please cite as follows: "Empowering Digital Literacy" by DIGILIT project team, CC BY-SA 4.0